STEP ONE
Establish Baseline
We work with you to establish the scope of advertising & marketing programs to be measured, including consultation with your upstream partners and suppliers. We then collect, collate, cleanse, format & analyse data for the last 12 months of advertising/media activity.From this data we produce a Baseline Report,quantifying in detail the emissions produced by brand, geography, media type, channel, format and period. The Baseline Report also includes high level recommendations for reducing emissions.