Sydney, Australia – 28 February, 2025 – Net Zero Media, a global pioneer in activity-based emissions measurement, today announced the appointment of UniFida as a reseller of its CarboniQ platform across the United Kingdom, Australia, and New Zealand. This strategic partnership empowers organisations to seamlessly integrate emissions measurement with marketing effectiveness, driving both sustainability and business growth.
Net Zero Media’s CarboniQ platform is a purpose-built solution for the media and advertising industry, offering the unique ability to measure carbon emissions across all media channels. CarboniQ's methodology incorporates the Ad Net Zero Global Media Sustainability Framework (GMSF), providing a standardised and reliable approach to emissions tracking, enabling businesses to accurately quantify the environmental impact of their advertising and media activities, driving transparency and accountability. By combining CarboniQ's capabilities with UniFida's data-driven marketing expertise, organisations can now:
Quantify the carbon footprint of marketing activities across all media channels: Understand the environmental impact of specific campaigns and channels with a comprehensive, industry-aligned approach.
Drive data-driven emissions reduction: Utilise detailed emissions data to inform strategic decision-making and achieve sustainability goals.
Combine marketing effectiveness with emissions reduction: Align marketing performance with environmental responsibility.
UniFida is renowned for its expertise in helping businesses harness the power of data to understand their customers, personalise experiences, and optimise returns from omni-channel marketing campaigns. Leveraging a team of experienced data scientists, UniFida delivers unparalleled insights into customer behaviour and marketing performance.
"We are thrilled to partner with UniFida and expand the reach of our CarboniQ platform," said Damien Thomson, CEO at Net Zero Media. "UniFida’s robust data capabilities and deep understanding of marketing attribution make them an ideal partner for empowering businesses to take meaningful action on climate change. By offering CarboniQ, which has been purpose built for media and advertising and adheres to the Ad Net Zero GMSF, they are providing a vital service to their clients. This partnership represents a significant step towards a more sustainable future for the marketing industry."
"We are very excited to be working with Net Zero Media, and to offer the CarboniQ platform to our clients in the UK, Australia, and New Zealand," said Julian Berry, Executive Chairman at UniFida. "Our expertise in data and marketing attribution, coupled with Net Zero Media's innovative emissions measurement technology, offers a unique opportunity for businesses to achieve both marketing excellence and environmental sustainability. This collaboration allows our clients to make informed decisions that benefit both their bottom line and the planet."
This partnership reflects the growing demand for solutions that enable businesses to integrate sustainability into their core operations. UniFida and Net Zero Media are committed to providing businesses with the tools and insights they need to thrive in a sustainable future.
About Net Zero Media:
At Net Zero Media, we are driving a future where the advertising industry takes decisive action to reduce its carbon emissions.
Recognising the critical need for specialised technology to measure these Scope 3 emissions, Net Zero Media was founded by a collaboration of senior executives from the marketing, advertising, software and sustainability industries who developed CarboniQ to accurately measure the environmental impact of every advertising campaign across all media channels.
Our mission is to transform the advertising landscape by integrating media planning expertise with advanced technology and a deep understanding of climate science. We empower the industry to navigate complex challenges and deliver sustainable solutions, driving decarbonisation.
About UniFida:
UniFida is a leading provider of advanced data and marketing attribution solutions. With a team of experienced data scientists, UniFida helps businesses understand their customers, personalise experiences, and optimise returns from omni-channel marketing campaigns.
Comments