Transforming Impact into Action
Embrace the Future with CarboniQ by Net Zero Media - the only proven, multi-channel holistic solution for measuring carbon emissions from marketing and advertising activity.
Empower your decision-making today to create impactful, sustainable change for a brighter/better/greener tomorrow.
Compliant Methodology
Cross-Channel Measurement
Enhanced eCO2 Analytics
Every Advertising Campaign Has an Environmental Impact. Emissions are Substantial and Increasing.
1.2 BT
CO2 Produced Annually From Advertising
GroupM
4%
Advertising Contribution Of Global GHG Emissions
Ad Net Zero
71 T
CO2 Produced By An Av. Digital Campaign
Hana 2024, p.10
While the precise volume of greenhouse gas (GHG) emissions generated by all forms of marketing and advertising remains difficult to pinpoint, the scale of the impact is becoming impossible to ignore. Digital advertising alone is responsible for an estimated 3.5% of global GHG emissions, a figure that highlights the hidden environmental cost of online marketing campaigns. When we factor in other forms of media—such as print, TV, radio, and outdoor advertising—the total contribution of marketing and advertising to global emissions likely exceeds 4%.
This growing environmental footprint not only reflects the energy-intensive nature of digital infrastructure, data storage, and delivery networks, but also the increased consumption and waste associated with modern marketing practices. As the demand for advertising continues to rise and digital platforms expand, the environmental impact of advertising is set to increase further, underscoring the urgent need for more sustainable practices across the industry.
Effectively Measure the Environmental Impact of Every Campaign Across All Media Channels
In the rapidly evolving landscape of global media, where advertising spend is projected to exceed $1 trillion USD in 2024, the emissions linked to these activities is a material contributor to GHG representing not just a challenge, but a unique opportunity for innovation and leadership.
Empower your decision-making and turn emissions into a vital part of your business’s sustainability strategy. Embrace this chance to elevate your organisation as a leader in the journey toward a net zero future.
CarboniQ by NetZero Media combines extensive media experience with leading emissions science to deliver a truly unparalleled measurement platform.
All-in-One Platform Built for Media
Intuitive, media-centric design that reduces your admin overhead and makes it easy for everyone to use - from sales to ad ops and analytics teams.
Pre-load and measure campaign data to forecast potential emissions impact, empowering you to evaluate your campaign footprint before it runs.
Seamlessly quantify emissions across all media and advertising channels, helping you evaluate both the carbon footprint and media impact of all your activity.
Media Centric Design
Predictive Measurement
All Media Channels
Our Approach
We measure GHG emissions from media campaigns at a granular level, to allow our clients to optimise channel and format selection over time to reduce the footprint of their advertising.
Our measurement algorithms and methodologies, developed in collaboration with leading education and research institutions, align with the International GHG Protocol Corporate Accounting and Reporting Standards and PAS 2050 carbon footprinting standards. They are continuously validated through ongoing collaboration with the scientific community and specialist non-profits. Additionally, participation in Ad Net Zero global working groups ensures compliance with the Global Media Sustainability Framework (GMSF).
Create Inventory Library
An adaptable, scalable classification framework that accurately defines all advertising inventory across all media, globally, in an easy to manage library.
Identify Physical Properties
Identification of the specific characteristics for every ‘ad product’ that contribute to carbon emissions (fixed and/or variable).
Assign Carbon Factors
Quantified carbon emissions attributable to each ad product characteristic (carbon factors) applied across all advertising channels and sub-channels.
Calculate CO2 Emissions
Algorithms compliant with globally developed industry standards referencing carbon factors to accurately calculate total carbon emissions.
Trusted by Industry Leaders
At Net Zero Media, we proudly partner with leading local and global brands, empowering them to achieve their sustainability goals. Our diverse client roster includes prominent global publishers and forward-thinking corporate brands that seek to collaborate with an independent, science-based company. Together, we drive meaningful change in the advertising landscape, providing solutions that measure and mitigate carbon emissions effectively.
Let's Get In Touch
Take action to measure and reduce your advertising emissions with CarboniQ by Net Zero Media. Contact us to learn how we can help.